With the goal of optimizing the customer experience and gathering consumption data, Tienda Inglesa implemented Chill It technology in its stores, which chills beverages to -1°C in just a few seconds. This innovative solution not only attracted thousands of consumers — with over 20,000 uses in January and February 2024 — but also went viral on social media. Additionally, the initiative helped strengthen relationships with beverage brands through joint marketing efforts, delivering a unique and differentiated experience.