Tienda Inglesa - Innovation in Retail
Fast Cooling and Data Analytics
Artica
machines in Uruguay stores
Innovate Consumer Experience and Data Analytics
With the goal of optimizing the customer experience and gathering consumption data, Tienda Inglesa implemented Chill It technology in its stores, which chills beverages to -1°C in just a few seconds. This innovative solution not only attracted thousands of consumers — with over 20,000 uses in January and February 2024 — but also went viral on social media. Additionally, the initiative helped strengthen relationships with beverage brands through joint marketing efforts, delivering a unique and differentiated experience.
High Social Media Reach:
Over 10M views.
Customers Love It
NPS 69 – A clear sign of customer satisfaction and loyalty
Detailed Consumer Insights
Analysis by SKU and usage patterns.
Viral Engagement and Key Insights in Retail
Chill It drove viral engagement on social media, with over 10 million views — more than triple the population of Uruguay. It achieved an NPS of 69, reflecting high customer satisfaction. Additionally, it provided detailed consumption data and usage patterns, helping Tienda Inglesa improve its strategy. Joint marketing efforts with beverage brands highlighted Chill It’s value as an innovative tool for the retail sector.
"The incorporation of Chill It has added significant value to our offering, allowing us to deliver a superior experience to our customers."
