Don Asado - CDMX, México

No More Waiting, Just +20% Wine Sales

7 Wine machines

7 active machines chilling wine in seconds.

Chilling white and sparkling wines required ice buckets, space, and waiting time—hurting service flow and guest experience.

Don Asado is a well-known steakhouse chain in Mexico City. Before adopting Chill It, chilling white and sparkling wines required ice buckets, extra space, and long waiting times, which affected both service flow and customer experience. They started with a pilot test of one Chill It Wine machine in a single location. After seeing the results, they decided to install the technology across all seven restaurants.

Instant perfect temperature

no waiting, faster service

+20% wine sales

higher attachment rate and check size.

Operational efficiency

no ice buckets; space & energy savings.

Summary of results and key takeaways

Chill It Wine helped Don Asado enhance customer experience, boost wine sales, and reduce operational costs—showcasing how targeted tech improves efficiency in high-volume restaurants.

We no longer waste time with ice buckets and can serve any label instantly

Head Bartender, Don Asado