Grupo Cepas (Dr Lemon) - Uruguay
Dr. Lemon Boosts Cold Product Availability with Chill it
Artica
6 machines in Uruguay stores and gas stations
Serving Cold, Selling Fast: Dr. Lemon’s Success with Chill It Ártica
Dr. Lemon, a brand from Grupo Cepas and a well-known reference in the ready-to-drink beverage category, faced the challenge of ensuring its products reached consumers cold, in order to highlight their freshness and flavor, and deliver an exceptional shopping experience.
To solve this, Ártica machines were installed in strategic locations, ensuring beverages were always cold and ready to enjoy. Additionally, the branded machines boosted visibility and reinforced the brand’s presence at the point of sale.
Consistent availability of cold products
Ensured that beverages were always served at the ideal temperature at the point of sale
Usage metrics collection
Captured key consumer behavior data (peak hours, busiest days, preferred temperatures)
Increased brand visibility
The branded machines served as direct marketing tools.
Summary of results and lessons learned
The implementation of Chill It Ártica helped Dr. Lemon ensure the availability of cold beverages, boost sales, and strengthen brand presence at high-traffic points of sale—enhancing both product performance and the overall consumer experience.
"Chill It Ártica machines allowed us to consistently deliver a better consumption experience while strengthening Dr. Lemon’s presence in a highly competitive market."
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